YouTube is making it difficult for ad-blocking users to access the site

YouTube is making it difficult for ad-blocking users to access the site

TL;DR
YouTube is making it difficult for ad-blocking users to access the site. The site will load slower and almost freeze upon detecting an ad blocker. This change has been discovered to be increasing CPU load for the site, which disappears as soon as the page is reloaded without an ad blocker enabled. Video buffering was also slowed with an aim to make YouTube unusable when accessed while ad-blocking software is enabled. Tests have shown that when YouTube is open with AdBlock enabled, CPU load on the author's specific machine is increased by approximately 17% compared to when the add-on is disabled. Even when users have YouTube Premium subscriptions, the slowdown still happens, with tests still producing an approximate 15-18% CPU load increase.

A YouTube frown on a dark background


Google is making it difficult for ad-blocking users to access YouTube. The site will load slower and almost freeze upon detecting an ad blocker. This change has been discovered to be increasing CPU load for the site, which disappears as soon as the page is reloaded without an ad blocker enabled. Video buffering was also slowed with an aim to make YouTube unusable when accessed while ad-blocking software is enabled. Tests have shown that when YouTube is open with AdBlock enabled, CPU load on the author's specific machine is increased by approximately 17% compared to when the add-on is disabled. Even when users have YouTube Premium subscriptions, the slowdown still happens, with tests still producing an approximate 15-18% CPU load increase.


YouTube is slowing down the site and video buffering when accessed while ad-blocking software is enabled. This change is causing crashes within another Google product, Google Chrome. Tests have shown that when YouTube is open with AdBlock enabled, CPU load on the author's specific machine is increased by approximately 17% compared to when the add-on is disabled. Even when users have YouTube Premium subscriptions, the slowdown still happens, with tests still producing an approximate 15-18% CPU load increase.


Tests have shown that when YouTube is open with AdBlock enabled, CPU load on the author's specific machine is increased by approximately 17% compared to when the add-on is disabled. Even when users have YouTube Premium subscriptions, the slowdown still happens, with tests still producing an approximate 15-18% CPU load increase.


Google is making it difficult for ad-blocking users to access YouTube. The site will load slower and almost freeze upon detecting an ad blocker. This change has been discovered to be increasing CPU load for the site, which disappears as soon as the page is reloaded without an ad blocker enabled. Video buffering was also slowed with an aim to make YouTube unusable when accessed while ad-blocking software is enabled. Google's position on the matter makes it clear that the company wishes to give users who use ad blockers a "suboptimal viewing" experience.


As an online publication, Neowin also relies on ads for operating costs and, if you use an ad blocker, we'd appreciate being whitelisted. In addition, we have an ad-free subscription for $28 a year, which is another way to show support!


As an online publication, Neowin also relies on ads for operating costs and, if you use an ad blocker, we'd appreciate being whitelisted. In addition, we have an ad-free subscription for $28 a year, which is another way to show support!